ROLE: ART DIRECTOR, DESIGNER

The New York School of Interior Design’s Annual Gala is the marquee fundraiser for the College, with proceeds supporting scholarships and achievement awards. Given the event’s importance, the print collateral must make a significant visual impact on potential attendees.

GALA 2018

My brief was to create a luxurious design for the Annual Gala 2018 invitation. Drawing inspiration from the work of legendary interior designer, Albert Hadley, after whom one of the gala awards is named, I choose a Hadley drawing to feature prominently in all collateral. This drawing informed my decision to juxtapose the geometric, severe sans-serif typeface Flama with the rounder, more embellished serif Requiem, an allusion to Hadley’s architectural approach to interior design, in which decorative elements work in counterpoint to the structure of the room. I specified a soft touch coating and gold foil stamping for the cover, which enhanced the tactile nature of the piece.

GALA 2017

For this invitation, the Gala committee asked for a less formal but still elegant design. Using a wall paper pattern on the cover, designed by important past faculty member Inez Croom, I created an understated invitation that conveyed the significance of the event.

I also designed a notecard set for the gala attendees. These vertical bi-fold, side hinge cards feature seven Croom wallpaper designs.

GALA 2015

The gala committee wanted the 2015 invitation to reflect the streamline moderne style of the Rainbow Room, the fabled restaurant atop 30 Rockefeller Plaza where the Gala was held that year. In addition to designing the card, I created the vector illustrations for the outside panels.

Category: print

Additional credits: David Owens-Hill (Chief of Staff, New York School of Interior Design), Joy Cooper (Director of Development, New York School of Interior Design), Elizabeth Kogen (former Director of Development, New York School of Interior Design)