ROLE: ART DIRECTOR, DESIGNER

New York School of Interior Design’s events program plays a critical role in raising the College’s visibility. The print and digital collateral is a major component of the integrated campaign for promoting the lectures and exhibitions to audiences outside the College community.

Since it’s crucial that our audience remain engaged with the content, we change the collateral format on a regular basis. Despite the success of the french-fold brochure (Fall 2017), our team decided it was time for a new design. We choose a roll fold (Spring 2018) in order to lead our readers through the information in an orderly fashion. Two requirements for the new format were more images, and a small perforated calendar. The perforations allow the recipient to tear off a summary of the season that can be pinned to a bulletin board, or easily stored in a pocket book or knapsack. The perforations also add a subtle textual element.

Category: print, digital

Additional credits: David Owens-Hill (Managing Editor), Hannah Batren (Public Programs and Exhibitions Coordinator)