ROLE: ART DIRECTOR, CONTENT CONTRIBUTOR

Partnering with the creative agency Big Duck, our in-house team developed a cohesive brand system and comprehensive marketing strategy. I collaborated with Sandy Zimmerman, art director at Big Duck, to create new visual identity guidelines. I was also a key member of the marketing committee that choose Big Duck and worked with them to develop the messaging and communications strategies.

Category: brand identity

Additional credits: Sandy Zimmerman (Art Director, Big Duck), Samantha Hoover (former Director of External Relations, NYSID), Celeste Collins (former Director of Admissions, NYSID), Dan Gunderman (Creative Director, Big Duck), Elizabeth Ricca (Vice President, Big Duck)